Leisure
Browse our data-driven insights on the hospitality and tourism industry. Dive into the latest consumer preferences and real-world visitation trends that are crucial to industry professionals.
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving brought a healthy rise in movie theater traffic while still trailing 2024’s exceptional highs. The gap points to a growing reality in the theatrical space: In 2025, audiences show up strongest when franchises – and preferably, multiple franchises at once – lead the way.
Summer Surge for Sturgis as Motorcycles Vroom En Masse
The 2025 Sturgis Motorcycle Rally delivered a major tourism and retail boost to Sturgis, SD. Visits soared nearly 550% over average levels, with affluent suburban travelers creating strong opportunities for local businesses and national brands to engage high-value consumers.
The US Open: A Comparison of Visitors to Fan Week and the Main Draw
The 2025 U.S. Open showed that singles and affluent audiences dominate attendance across both Fan Week and the main draw, and despite supplementary events, the matches remain the tournament’s main attraction.
Subscriptions Drive Eatertainment Visits for Topgolf, Dave & Buster’s, and Chuck E. Cheese
In Q2 2025, the eatertainment industry is finding new momentum in subscription-based models that encourage repeat visits and build customer loyalty. Although these unlimited-play programs are reshaping consumer behavior, the challenge lies in turning heightened loyalty into long-term revenue gains.
Lollapalooza Supercharges Summer Tourism in Chicago
The Lollapalooza festival is a powerful economic driver for Chicago, attracting a highly regional, affluent, and demographically distinct audience. This report analyzes the foot traffic data to reveal how the festival supercharges local tourism and provides valuable insights for both civic leaders and sponsors.
The Summer Slowdown: Why Consumers Are Pumping the Brakes on Travel
Economic uncertainty and rising prices are causing consumers to pull back on discretionary travel, opting for shorter, regional "micro-cations." This shift is reshaping the traditional summer vacation, leading to less driving and flying, a trend visible in gas station and airport traffic data. This cautious consumer behavior is expected to influence the broader retail and travel landscapes for the remainder of 2025.
How Has Cinemark Avoided the Movie Theater Slowdown?
Movie theaters generally remain below 2019 visits, but Cinemark bucks this, nearing pre-pandemic levels (down 2.6% for flagship brand). Its success comes from targeting budget-conscious families with value memberships and child-friendly amenities, sustaining visits despite industry challenges.
Who Attended the 2025 Kentucky Derby?
In early May 2025, horse racing fans were treated to the 151st Run for the Roses at Churchill Downs in Louisville, KY, with thoroughbred Sovereignty coming out the winner. We took a closer look at the location analytics and psychographic characteristics of visitors to find out who attends the Kentucky Derby.
