Consumer Trends
Uncover previously hidden visitor behavior and demographics for major categories and chains using the latest location intelligence metrics. Stay in the know with Placer.ai’s data-driven insights.
TRU and avid: Midscale Hotels on the Rise
Hilton Hotels & Resorts and InterContinental Hotels Group (IHG) introduced their midscale hotels - TRU and avid - several years ago. We take a closer look at the visitation trends to these affordable hotels and dive into the demographics to see who is staying at them.
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Marriott’s Different Audiences
Marriott International is a major player in the U.S. hospitality world, with 31 brands under its umbrella. Recently, the company launched the hotel industry's first retail media network. We dive the foot traffic data and consumer demographic metrics to discover what this may mean for the brand.
