Consumer Trends
Uncover previously hidden visitor behavior and demographics for major categories and chains using the latest location intelligence metrics. Stay in the know with Placer.ai’s data-driven insights.
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Manufacturing Foot Traffic Signals Continued Caution
Placer.ai data shows U.S. manufacturing foot traffic remained below 2024 levels in September, led by sharp declines in autos after the Novelis fire. Despite slight stabilization late in the month, AI-driven automation and shifting production patterns suggest continued industrial caution heading into Q4.
Manufacturing Visits Drop Post-Tariff Implementation
Following the August 7th tariff implementation, manufacturing visits experienced a significant drop, indicating that businesses are working through stockpiled inventory. This suggests a period of reassessment and adjustment in supply chain strategies.
Potential Tariffs Impact Shopper Behavior in the Baby Space
Tariff anticipation drives forward baby product purchases, boosting visits at Babylist showroom and Kohl's Babies"R"Us. The baby category faces disruption, requiring adaptable strategies and clear value communication from retailers.
Self-Storage: Resilience in 2025
Amid rising housing costs and shifting consumer lifestyles, self-storage has emerged as a go-to solution for many Americans. We dove into the data to take the pulse of the market in Q1 2025 – and uncover the audience segments behind the industry’s ongoing growth.
Elongation of the 2024 Holiday Season Helped to Offset Shorter Peak Time Frame
This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.
Placer.ai White Paper Recap – July & August 2024
In July & August 2024, Placer.ai released multiple white papers. Read on for a taste of our findings from two of them: 2024 Hotel Visit Trends and Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge.
