Bloomingdale's Demographics and Foot Traffic Insights

Department stores are evolving, remaining relevant and adapting to a challenging economic environment. With the first half of the year nearly behind us, we took a look at the visit performance for some of the major players in the department store space to understand their current standing.

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Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

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Department stores nationwide have been evolving to meet changing consumer wants and needs, and Macy’s & Bloomingdale’s are no exception. We took a closer look at visitation trends to both brands to see what might lie ahead for both.

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Early-October sales events from major retailers aimed to capture value-seeking consumers across channels. While in-store traffic softened, e-commerce activity surged, highlighting how early promotions now set the stage for holiday demand both online and in-store.

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Holiday 2025 reveals a split in consumer behavior. Affluent shoppers drive luxury growth, while budget-conscious consumers seek deals. Retail success depends on timing, precision, and understanding shifting priorities.‍

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Retail in 2025 is being redefined by omnichannel convergence, creative merchandising, and tech-driven convenience. Walmart’s 4.5% sales growth underscores its edge over Amazon, while warehouse clubs modernize and grocers uncover new merchandising plays. The winners? Those adapting fastest to a constantly shifting retail landscape.

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Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.

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Warby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.

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Despite persistent inflation, value grocers Grocery Outlet Bargain Market and WinCo Foods continue to expand and attract more shoppers. With traffic up over 10% and 5% year over year, both chains are capitalizing on shifting consumer loyalty toward affordable grocery options.

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