Sally Beauty Supply Demographics and Foot Traffic Insights

Beauty and fitness retail stores have not only recovered from the pandemic, but significantly surpassed pre-pandemic foot traffic levels. In the fitness space, this growth is in part driven by increased visitor frequency, and in the beauty space, continued growth hinges on the integration of a store experience that complements digital shopping behavior. 

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How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

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Leading beauty chains Ulta Beauty and Sally Beauty Supply are gearing up for an exciting holiday shopping season. We dove into the data to see how the two chains have performed in recent months – and what they can expect in this year’s Q4 retail milestones.

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After a post-pandemic boom, beauty’s growth has cooled in 2025 – but new cultural and experiential forces are emerging. Ulta’s K-Beauty World taps into America’s love for Korean skincare, while personalized experiences like Lip Lab are bringing diverse shoppers back to retail.

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Beauty and fitness retail stores have not only recovered from the pandemic, but significantly surpassed pre-pandemic foot traffic levels. In the fitness space, this growth is in part driven by increased visitor frequency, and in the beauty space, continued growth hinges on the integration of a store experience that complements digital shopping behavior. 

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Bath & Body Works (BBWI) leveraged its semi-annual sale to drive visit growth despite economic headwinds.

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Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.

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Warby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.

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Despite persistent inflation, value grocers Grocery Outlet Bargain Market and WinCo Foods continue to expand and attract more shoppers. With traffic up over 10% and 5% year over year, both chains are capitalizing on shifting consumer loyalty toward affordable grocery options.

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