Retail
Stay on top of the latest foot traffic trends and data-driven retail insights for everything from grocery stores to shopping centers to specialty brands. Follow industry news and success stories in the world of retail.

Placer.ai Mall Index: February 2024
After a frigid January 2024, visits to the shopping center space rebounded in February. We dove into the latest location intelligence metrics to take a closer look at mall foot traffic and the "new normal" of post-pandemic shopping behavior.

Ulta Beauty Continues To Shine
The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.

Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
A strong Q1 2023 and unusually cold weather were likely partially to blame for DICK’s and Hibbett’s sluggish early 2024. But by the end of January, YoY visit gaps had narrowed for both brands. Who is likely to visit these brands in 2024? We looked at the retailers’ trade areas to find out.

Checking in With Discount & Dollar Stores
Discount & Dollar stores thrived in 2022 and 2023, as inflation drove many shoppers to trade down and seek out cheaper retail alternatives. How is the category faring into the new year? We dove into the data to find out.

Diving Into Brick-and-Mortar Eyewear
Warby Parker and America's Best Contacts & Eyeglasses expanded their brick-and-mortar footprints recently. How did they fare in the final months of 2023? And what does their performance bode for the future of offline eyewear sales this year?

Who Is Shopping at Malls?
With shopping center vacancy rates now lower than they were pre-COVID, we dove into the demographic and psychographic trade area data for leading Indoor Malls, Open-Air Shopping Centers, and Outlet Malls to understand who visited malls in 2023.




