Ollie's Bargain Outlet Demographics and Foot Traffic Insights

Value-oriented retailers Five Below and Ollie's achieved exceptional Q2 2025 visit growth through aggressive store expansion while maintaining strong same-store performance, demonstrating the expanding market opportunity for value-oriented discretionary retail.

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The first half of 2025 shows a bifurcated retail market. While foot traffic is up for experiences and value brands, it lags for discretionary items. This is driving leasing momentum in prime locations, even as overall retail sales are propped up by high-income households.

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Discount and dollar stores have enjoyed unprecedented success over the past few years as economic uncertainty continues to weigh on consumers’ minds – and wallets. We took a look at two discount players, Five Below and Ollie’s Bargain Outlet, to see where the two are holding as the first half of 2025 draws to a close.

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Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.

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Warby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.

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Despite persistent inflation, value grocers Grocery Outlet Bargain Market and WinCo Foods continue to expand and attract more shoppers. With traffic up over 10% and 5% year over year, both chains are capitalizing on shifting consumer loyalty toward affordable grocery options.

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