Taco Bell Demographics and Foot Traffic Insights

In Q3 2025, Yum! Brands outperformed the broader QSR category, led by Taco Bell’s continued strength and recoveries at KFC and Pizza Hut. Meanwhile, Restaurant Brands International (RBI) saw overall declines, though Firehouse Subs’ steady visit growth stood out as a bright spot.

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The first quarter of 2025 posed challenges to quick-service restaurants, with major chains like McDonald's experiencing foot traffic declines. Still, some brands - like Taco Bell and Wingstop - managed to drive growth. We take a closer look at the data to see where the segment stands today.

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Using the latest location intelligence, we analyzed RBI, Yum! Brands, and other top QSRs, to explore their Q1 2025 performance and several promotions that had a significant foot traffic impact. 

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Four years after their IPOs, First Watch, Portillo’s, and sweetgreen are navigating a new dining reality. First Watch continues strong growth, Portillo’s cools after expansion, and sweetgreen balances new tech and suburban growth to sustain its momentum.

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Wendy’s same-store visits dropped 6.3% YoY in Q3 2025 amid high costs and discounting pressure. But a simplified promotion strategy – led by the $1 breakfast biscuit deal – fueled double-digit breakfast growth in August. The brand’s new “fewer, bigger deals” approach could help reignite momentum heading into year-end.

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In Q3 2025, Yum! Brands outperformed the broader QSR category, led by Taco Bell’s continued strength and recoveries at KFC and Pizza Hut. Meanwhile, Restaurant Brands International (RBI) saw overall declines, though Firehouse Subs’ steady visit growth stood out as a bright spot.

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Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.

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Warby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.

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Despite persistent inflation, value grocers Grocery Outlet Bargain Market and WinCo Foods continue to expand and attract more shoppers. With traffic up over 10% and 5% year over year, both chains are capitalizing on shifting consumer loyalty toward affordable grocery options.

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