Nothing. The data we share or sell with customers doesn’t include identifying information about specific individuals. Customers are only given aggregated statistical information about brick and mortar locations, such that any bit of information presented preserves K-anonymity of 50. This means that every dot on the map, whether representing a residential area or the end of a road segment, is always only an approximate location and does not indicate the actual location of any one particular device.
Customers are only given aggregated statistical information about brick and mortar locations, and never any data tied to specific individuals. We also use end-to-end encryption to protect data in transit and at rest, using a centralized key management system and rotating keys.
Additionally, individual dots, heatmaps, and journey origins on our dashboard are obfuscated such that any bit of information presented preserves K-anonymity of 50, meaning that every dot on the map is always only an approximate location and does not indicate the actual location of any one particular device.
Customers use Placer to make better real-estate decisions. As such, we do not sell or share any data relating to sensitive places, such as military facilities, schools or facilities for minors, places of worship, rehabilitation centers, or women’s health facilities. We are committed to revising and updating our list of sensitive locations and the way we treat them on a regular basis.
Placer doesn’t collect location data directly from consumers, but receives location data from our mobile application partners who are collecting location data from millions of mobile devices with explicit consent for this information to be used for market research. The data we receive is stripped of identifiers, such as Mobile Ad IDs (MAIDs).
In addition to technical controls, we use representations, warranties, and covenants in our contacts to ensure partners comply with applicable privacy laws and policies. We also monitor the location data partners send us to ensure it is stripped of identifiers, such as MAIDs, names, and phone numbers.
Placer stores data from our partners including foot traffic information and auxiliary supporting data such as Bluetooth and Wi-Fi beacons, battery, and network. The data we receive is stripped of identifiers, such as Mobile Ad IDs (MAIDs), names, and phone numbers.
This data is protected with end-to-end encryption in transit and at rest, using a centralized key management system with rotating keys. Employee access is restricted based on job responsibilities, such as compliance monitoring and customer support. This access is logged and audited.
Placer requires its partners to comply with all applicable privacy laws and regulations. Partners are required to get opt in or opt out consent in accordance with applicable law.
We prohibit our partners from sharing data with us that is associated with individuals known to be under 16 years of age.
Our privacy notice is available here and describes how we collect, store, use and share information about the users of our services, which are Placer customers.
Additionally, this Trust Center provides public visibility into the type of data we receive, how we use it, and the privacy protections built into our platform.
Placer servers are located in the United States.
We never knowingly sell or share any data, even statistical insights about locations, with law enforcement agencies, unless compelled by a verified court order.