Swig Demographics and Foot Traffic Insights

The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. We take a closer look at their performance in H1 2025 to uncover what might be contributing to their continued success. 

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With the first half of 2025 nearly completed, two macro pictures are emerging. Consumers are showing renewed confidence and are returning to stores while the manufacturing and shipping segments are tapping the brakes. We take a closer look at both retail and industrial segments to see what the foot traffic data says about the economy in mid-2025.

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Retailers often turn to limited-time offers, products, and collaborations to drive traffic and sales. We took a look at the data to see how consumers responded to recent high-profile offerings launched this spring by Trader Joe’s and Target.

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Retail media networks are firmly in the mainstream, with major chains across industries targeting sellers at various points of purchase. What do location analytics tell us about the potential role of brick-and-mortar retail media in driving consumer engagement? We dove into the data to find out.

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The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. We take a closer look at their performance in H1 2025 to uncover what might be contributing to their continued success. 

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L.L.Bean, the outdoor lifestyle brand, is experiencing a resurgence, buoyed by renewed interest in preppy fashion and the viral popularity of its classic tote bag, a trend largely fueled by TikTok. We dive into its recent foot traffic and uncover its recent growth.

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