Soft Surroundings Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
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Nationwide Foot Traffic Visits for Soft Surroundings Stores

Compared to 10 Months Ago
Soft Surroundings
/
 experienced a
-30%
 change in visits in
February 2025
 compared to
May 2024
Examine nationwide foot traffic visits across all
Soft Surroundings
/
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.
Understand the latest
trends. Explore Placer's
Industry Trends tools for in-depth visitation insights, performance trends across different periods and locations, and find out which top
chains are shaping the industry!
Learn More
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Ranked Venues
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Soft Surroundings Store Visits Map

Soft Surroundings
/
 stores in
Michigan
saw a
171.0%
change in customer visits in
May 2025
compared to
May 2024
Explore
Soft Surroundings
/
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
May 2025
Vs.
May 2024
Soft Surroundings
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Soft Surroundings Visitor Demographics

Explore
Soft Surroundings
/
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
May 2025
Soft Surroundings
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
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July 9, 2025
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Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.

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July 8, 2025
Potential Tariffs Impact Shopper Behavior in the Baby Space

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

Read More
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July 7, 2025
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We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

Read More
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Blog
July 9, 2025
Placer.ai Office Index: June 2025

Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.

Read More
arrow
Blog
July 8, 2025
Potential Tariffs Impact Shopper Behavior in the Baby Space

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

Read More
arrow
Blog
July 7, 2025
Placer.ai June 2025 Mall Index 

We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

Read More
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