Macy's Demographics and Foot Traffic Insights

Department stores are evolving, remaining relevant and adapting to a challenging economic environment. With the first half of the year nearly behind us, we took a look at the visit performance for some of the major players in the department store space to understand their current standing.

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Department stores nationwide have been evolving to meet changing consumer wants and needs, and Macy’s & Bloomingdale’s are no exception. We took a closer look at visitation trends to both brands to see what might lie ahead for both.

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With the first half of 2025 nearly completed, two macro pictures are emerging. Consumers are showing renewed confidence and are returning to stores while the manufacturing and shipping segments are tapping the brakes. We take a closer look at both retail and industrial segments to see what the foot traffic data says about the economy in mid-2025.

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Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

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Small-format stores are all the rage. But is "going small" really the key to brick-and-mortar retail success in 2025? We dove into the data to find out.

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The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. We take a closer look at their performance in H1 2025 to uncover what might be contributing to their continued success. 

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L.L.Bean, the outdoor lifestyle brand, is experiencing a resurgence, buoyed by renewed interest in preppy fashion and the viral popularity of its classic tote bag, a trend largely fueled by TikTok. We dive into its recent foot traffic and uncover its recent growth.

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Office supplies behemoth Staples has faced a challenging few years as shifting shopping and office visit trends have reduced demand for some of its core products. But the chain has defied expectations, shifting to meet evolving consumer needs. We explore some of the factors behind its current visit success.

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