JCPenney Demographics and Foot Traffic Insights

Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

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Department stores are evolving, remaining relevant and adapting to a challenging economic environment. With the first half of the year nearly behind us, we took a look at the visit performance for some of the major players in the department store space to understand their current standing.

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Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 

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With the first half of 2025 nearly completed, two macro pictures are emerging. Consumers are showing renewed confidence and are returning to stores while the manufacturing and shipping segments are tapping the brakes. We take a closer look at both retail and industrial segments to see what the foot traffic data says about the economy in mid-2025.

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Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

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Small-format stores are all the rage. But is "going small" really the key to brick-and-mortar retail success in 2025? We dove into the data to find out.

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Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.

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Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

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We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

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