Five Below Demographics and Foot Traffic Insights

Discount and dollar stores have benefitted from an enhanced consumer focus on value. What challenges does the segment face, and what opportunities do retailers like Dollar Tree and Dollar General have to regain their footing with consumers? We took a look at the data to find out.

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Discount and dollar stores have enjoyed unprecedented success over the past few years as economic uncertainty continues to weigh on consumers’ minds – and wallets. We took a look at two discount players, Five Below and Ollie’s Bargain Outlet, to see where the two are holding as the first half of 2025 draws to a close.

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The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

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Retail media networks are firmly in the mainstream, with major chains across industries targeting sellers at various points of purchase. What do location analytics tell us about the potential role of brick-and-mortar retail media in driving consumer engagement? We dove into the data to find out.

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The grocery segment has never been more competitive, and Aldi, Trader Joe’s, and Lidl have consistently emerged as top players. We take a closer look at their performance in H1 2025 to uncover what might be contributing to their continued success. 

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L.L.Bean, the outdoor lifestyle brand, is experiencing a resurgence, buoyed by renewed interest in preppy fashion and the viral popularity of its classic tote bag, a trend largely fueled by TikTok. We dive into its recent foot traffic and uncover its recent growth.

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