‍Out-Of-Home Dining in 2025: Performance & Consumer Trends

Dive into the data to find out how the dining category is performing in 2025, which segments are coming out on top, and how dining consumer behavior has shifted in recent years.

Read Now

First Watch Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time

Industry

Breakfast, Coffee, Bakeries & Dessert Shops

State

Nationwide Foot Traffic Visits for First Watch Stores

Compared to 10 Months Ago

First Watch

FWRG

experienced a

-10%

change in visits in

February 2025

compared to

May 2024

Examine nationwide foot traffic visits across all

First Watch

FWRG

stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.

Understand the latest

trends. Explore Placer's

Industry Trends tools for in-depth visitation insights, performance trends across different periods and locations, and find out which top

chains are shaping the industry!

Learn More

Most Visited First Watch Stores

First Watch

FWRG

's most popular location is

First Watch

3645 West 84th Street, Hialeah, FL 33018

, with

36.5K

visitors in

May 2025

Assess all

First Watch

FWRG

stores based on visitor rankings to identify the most and least visited locations. Determine

First Watch

FWRG

's top-performing store in terms of foot traffic and pinpoint the least frequented store.

Rank	Store Name	Total Visits
Most Visited First Watch Stores This dataset contains foot traffic rank data for First Watch stores for various states.
	First Watch / 3645 West 84th Street, Hialeah, FL 33018	36.5K
	First Watch / 9004 Sienna Crossing Drive, Missouri City, TX 77459	34.9K
	First Watch / 18665 State Rd 54, Lutz, FL 33558	23.2K
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A
	N/A N/A N/A N/A N/A N/A N/A N/A	N/A N/A

First Watch Store Visits Map

Explore

First Watch

FWRG

store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.

First Watch Visitor Demographics

Explore

First Watch

FWRG

audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.

From our Blog

Blog

May 5, 2025

First Watch Traffic Continues to Climb

First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.

Blog

March 19, 2025

Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now?

Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.

Blog

October 29, 2024

Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse

Dive into the data to explore factors driving success at three very different full-service chains: First Watch, Chili’s Grill & Bar, and Outback Steakhouse.

Blog

July 9, 2025

Placer.ai Office Index: June 2025

Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.

Blog

July 8, 2025

Potential Tariffs Impact Shopper Behavior in the Baby Space

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

Blog

July 7, 2025

Placer.ai June 2025 Mall Index

We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

Blog

July 9, 2025

Placer.ai Office Index: June 2025

Office traffic may be up compared to 2024, but visits in June 2025 were still way below pre-pandemic levels.

Blog

July 8, 2025

Potential Tariffs Impact Shopper Behavior in the Baby Space

Blog

July 7, 2025

Placer.ai June 2025 Mall Index

We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

See All