Clothes Mentor Demographics and Foot Traffic Insights

Sportswear and athleisure brands DICK’s Sporting Goods and lululemon athletica showed that partnering with star athletes and making bold statements at major competitions is one way to build success in the long term. What did location analytics reveal about this strategy? We dove into the data to find out.

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Visits to Gap banners and Ulta were mixed in Q1 2025. While some chains - like Athleta - enjoyed visit growth, others experienced more challenges. Still, pockets of optimism could be seen - visits per location showed growth, suggesting strengthening consumer engagement.

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Off-price apparel chains continue to resonate with inflation-conscious shoppers seeking their favorite brands without significant expense. We examined the visitation patterns for several major players in this sector – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to gain insight into their performance during the first half of the year.

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In early May 2025, horse racing fans were treated to the 151st Run for the Roses at Churchill Downs in Louisville, KY, with thoroughbred Sovereignty coming out the winner. We took a closer look at the location analytics and psychographic characteristics of visitors to find out who attends the Kentucky Derby. 

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Chili's enjoyed unprecedented foot traffic success throughout 2024 - and early signs suggest that this momentum is continuing into 2025. We take a look at some of the location analytics for the chain to measure its performance thus far into the year.

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We take a closer look at the foot traffic to the two biggest players in the discount and dollar store space – Dollar General and Dollar Tree – to understand where the two brands stand. 

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