Sweets & Snacks Expo

Leveraging Foot Traffic Data to Drive Growth

In this session, we will take a data-driven look at key themes vendors need in grocery to stay ahead. We’ll leverage Placer.ai’s visitation data to evaluate consumers’ focus on value. Discover what it all means for behavior across sales channels, the impact of localized product assortments and new retail formats, and how migration trends have changed go-to-market strategies for CPG companies.