Wingstop Demographics and Foot Traffic Insights

Leverage Placer’s location analytics to analyze and compare chain performance and track industry trends over time
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Fast Food & QSR
Fast Food & QSR
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Metrics
May 2025
Vs.
May
2024
Wingstop
MoM change
%
YoY change
%
Total Visits
N/A
Avg. Visits/Locations
N/A
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Nationwide Foot Traffic Visits for Wingstop Stores

Compared to 10 Months Ago
Wingstop
/
WING
 experienced a
-13%
 change in visits in
February 2025
 compared to
May 2024
Examine nationwide foot traffic visits across all
Wingstop
/
WING
stores, evaluating their performance relative to the industry average. Tailor the report to specific criteria such as chain, state, and time range for a comprehensive analysis.
Understand the latest
Fast Food & QSR
trends. Explore Placer's
Fast Food & QSR
Industry Trends tools for in-depth visitation insights, performance trends across different periods and locations, and find out which top
Fast Food & QSR
chains are shaping the industry!
Learn More
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Most Visited Wingstop Stores

Wingstop
/
WING
's most popular location is
Wingstop
 
121 Gage Blvd, Richland, WA 99352
, with
24.9K
 visitors in
May 2025
Assess all
Wingstop
/
WING
 stores based on visitor rankings to identify the most and least visited locations. Determine
Wingstop
/
WING
's top-performing store in terms of foot traffic and pinpoint the least frequented store.
Ranked Venues
May 2025
Wingstop
Rank
Store Name
Total Visits
Most Visited Wingstop Stores
This dataset contains foot traffic rank data for Wingstop stores for various states.
 
Wingstop
 /
121 Gage Blvd, Richland, WA 99352
24.9K
 
Wingstop
 /
503 Coleman Ave, San Jose, CA 95110-2001
24.5K
 
Wingstop
 /
90 N Genesee St, Utica, NY 13502
24.1K
 
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Wingstop Store Visits Map

Wingstop
/
WING
 stores in
South Dakota
saw a
117.4%
change in customer visits in
May 2025
compared to
May 2024
Explore
Wingstop
/
WING
store visit patterns across the US with this map. Highlighting states with varying levels of foot traffic, this visualization provides insights into regional consumer trends, aiding businesses in optimizing marketing strategies and resource allocation.
Geographic Breakdown
May 2025
Vs.
May 2024
Wingstop
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Wingstop Visitor Demographics

Explore
Wingstop
/
WING
audience demographics, including median household income, education level, age, ethnicity, and personas. Gain valuable insights to tailor marketing strategies effectively.
Audience Overview
May 2025
Wingstop
Vs.
Competitors
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Chain Visits Forecast
Take the guesswork out of your day-to-day work and get a look into the future of your business!
  • Improve planning, optimize operations, and mitigate risks with projected foot traffic estimates for retail chains.
  • View forecasts by state or top locations and compare against previous years, competitors, and industry benchmarks.
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From our Blog
Blog
May 12, 2025
QSR Q1 2025 Final Thoughts

The first quarter of 2025 posed challenges to quick-service restaurants, with major chains like McDonald's experiencing foot traffic declines. Still, some brands - like Taco Bell and Wingstop - managed to drive growth. We take a closer look at the data to see where the segment stands today.

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Blog
April 24, 2025
The Impact of QSR Promotions in Q1 2025

Using the latest location intelligence, we analyzed RBI, Yum! Brands, and other top QSRs, to explore their Q1 2025 performance and several promotions that had a significant foot traffic impact. 

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Blog
February 5, 2025
Shake Shack & Wingstop’s 2024 Success

Shake Shack and Wingstop, two major names in the fast-casual and quick-service restaurant category, have had a standout year. We took a closer look at the location analytics to recap 2024's success.

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Blog
June 27, 2025
How Limited Service Is Succeeding in 2025

The limited-service dining category, encompassing quick-service, fast-casual, and coffee chains is thriving as more diners than ever choose to take their orders to go. We took a look at the visit data for these three subcategories of the limited-service dining world to understand how consumer behavior varies by dining type.

Read More
arrow
Blog
June 18, 2025
Capturing Diners With Creative Offers: LTO Home Runs in 2025

We dove into the data to see how several special recent events at Chipotle, IHOP, and Jack in the Box helped drive visits to these chains.

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Blog
May 19, 2025
Broad Pickins’ for Big Chicken

Big Chicken's moment in the spotlight has been building for the past few years. The surge in chicken offerings has spurred considerable traffic in the fast-casual and quick-service dining sectors.With the year’s midpoint quickly approaching, we took a look at some of the most popular players in the game to see how visits are performing. 

Read More
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Blog
July 8, 2025
Potential Tariffs Impact Shopper Behavior in the Baby Space

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

Read More
arrow
Blog
July 7, 2025
Placer.ai June 2025 Mall Index 

We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

Read More
arrow
Blog
July 3, 2025
Where Is Domestic Traffic to Airports On the Rise? 

Summer 2025 has arrived, and airports are gearing up for travelers heading out on long-awaited vacations.We analyzed airport traffic on a nationwide, statewide, and DMA level to assess how the sector stands ahead of one of the year's busiest travel periods.

Read More
arrow
Blog
July 8, 2025
Potential Tariffs Impact Shopper Behavior in the Baby Space

Many consumers are adopting a "wait-and-see" approach as the expected impact of upcoming tariffs looms - and baby products are one category experiencing shifts in visitation patterns as a result. We examine visits to two baby retailers to see how shoppers are changing their behaviors ahead of potential price hikes.

Read More
arrow
Blog
July 7, 2025
Placer.ai June 2025 Mall Index 

We dove into the foot traffic data for June and H1 2025 to see what changed month-over-month, and how overall visits performed in the first half of the year.

Read More
arrow
Blog
July 3, 2025
Where Is Domestic Traffic to Airports On the Rise? 

Summer 2025 has arrived, and airports are gearing up for travelers heading out on long-awaited vacations.We analyzed airport traffic on a nationwide, statewide, and DMA level to assess how the sector stands ahead of one of the year's busiest travel periods.

Read More
arrow
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