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TRUth Advertising uses Placer.ai and PersonaLive data to help optimize Liberty Tax Service’s customer segmentation and marketing strategies. As a result, Liberty Tax saw a 22% year-over-year increase in appointments while saving $2 million in ad spend.
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Liberty Tax Service, with 2,500+ locations, engaged TRUth Advertising to profile their customers and tailor marketing strategies to better reach their target groups. How could TRUth leverage Placer's advanced data capabilities to identify and target the right customer segments?
Combining Placer data with Liberty Tax’s first party data, TRUth noted 20 key customer segments before narrowing them to 4 top segments and testing and targeting ads to match. This approach transformed Liberty’s marketing success, with a 22% YoY lift in appointments, all while spending $2 million less than the previous year.
Placer's tools helped us analyze our customer data and uncover actionable insights, identifying key segments so we could tailor our marketing strategies accordingly. Achieving a 22% lift in appointments YoY with significantly reduced marketing spend is a testament to Placer's invaluable impact on our strategy; it's an absolute game-changer."
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TRUth Advertising helps Liberty Tax develop customer persona insights to enhance their data-driven marketing strategy.
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