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Leveraging Placer's trade area and audience insights, DSG optimized local ad targeting for a national retailer, achieving 2.2x return on ad spend and doubling the client's digital marketing investment nationwide.
A leading nationwide retailer needed a better way to manage and optimize its digital ad spend and engaged DSG as its new ad partner. How could DSG justify increased ad spend by proving the value of local ads based on visit trend analysis?
By leveraging Placer’s trade area and competitor insights, DSG optimized the retailer’s paid search strategy across 38 locations, delivering a 2.2x higher ROAS than previously. The campaign’s success proved DSG’s expertise and led the provider to more than double its ad budget.
Placer’s insights informed our paid search strategy and showed a 2.2x ROAS for our nationwide retail client, solidifying DSG as a trusted partner who spends efficiently and helping us secure twice as much ad spend as a result."
Placer.ai trade area and audience insights helps nationwide retailer optimize ad strategy across 38 locations.
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