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Using Placer’s visitor journey insights, Discover Kalamazoo proved the countywide economic impact of youth sports tourism, securing 82% hotelier approval for a $45M indoor facility projected to deliver 36,000 room nights and $48.6M annually.
To fund a new indoor sports complex, Discover Kalamazoo proposed a 4% accommodations assessment across county hotels. How could Placer help Discover Kalamazoo demonstrate economic impact — and build the stakeholder support needed to pass a countywide referendum?
Placer foot traffic insights helped Kalamazoo demonstrate that sporting events drove hotel stays across the entire county — not just near the venue. The new indoor sports facility is now underway, projected to generate 36,000 new hotel room nights annually, create 628 jobs, and deliver $48.6 million in economic impact.
We were able to show that every hotel in the county would benefit — not just the ones near the site. Placer has strengthened our credibility as a data-driven organization, earned us a seat at the table in broader economic development discussions, and helped us build the public support we needed to move the referendum forward.”
Discover Kalamazoo used Placer.ai to transform analysis into funded action.
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