Hydrate IV Bar Identifies 7 New Location Opportunities In Major New Metro
Hydrate IV Bar, a rapidly growing wellness brand, faced the challenge of expanding into a major metropolitan market. How could Hydrate IV confirm the market’s potential and strategically expand its franchise presence while ensuring that new location openings capture the right audience?
2016
Year first location opened
14+
locations and rapidly growing
90th
Nationwide percentile ranking for potential new locations
The Challenge
Hydrate IV Bar sought to tailor a franchise development plan for a new major metropolitan market. How could Hydrate IV determine the market opportunity and strategically expand its franchise presence while ensuring new location openings capture the brand’s target audience?
The Outcome
Using Placer, Hydrate IV Bar analyzed demographic data and visitation patterns across several sub-markets in the metro. As a result, Hydrate IV Bar identified seven high potential new locations with attributes similar to a top performing location, indicating a strong potential for success.
Before Placer, choosing new areas for our franchise expansion never felt detailed enough. Now, Placer helps us maximize reach to our target customers with greater speed to market and confidence.
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