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Generating Alpha With Alternative Data: How Investors Use Location Analytics to Gain an Edge

Generating Alpha With Alternative Data: How Investors Use Location Analytics to Gain an Edge

The Challenge

The Outcome

With Placer, data goes beyond opinions, and that data helped our state representatives, state senators, city council, private and philanthropic donors to feel better about supporting this project because they can see how their constituents would benefit. I don’t know how we could have done it without Placer.

Tommy Wilson
Downtown Council of Kansas City
Generating Alpha With Alternative Data: How Investors Use Location Analytics to Gain an Edge
Guide
Nov 16, 2025

Generating Alpha With Alternative Data: How Investors Use Location Analytics to Gain an Edge

As markets evolve faster than traditional datasets can capture, location analytics have become a critical alt data input for differentiated decision-making.

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