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Banner Health utilized Placer.ai to enhance its site selection process, reducing decision timelines by 12 months and saving 12.5% in costs. This data-driven approach optimized Banner’s expansion and operational efficiency.
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Banner Health, a nonprofit health system operating 33 hospitals across six states, faced a critical decision: expand in a suburban town with an existing facility or establish a new site in a larger city nearby. With rents higher in the larger city and potential delays in site availability, a suburban site could be advantageous, as long as visitors would make the drive.
Placer showed that 80% of visitors to Banner’s suburban clinic already traveled from the large city nearby, giving Banner the confidence to lease a 15,000-square-foot expansion in the suburban location. The upside: a 12.5% lower cost and 12 month faster launch compared to opening a new site in the larger city.
Without Placer, we would have relied on anecdotal assumptions that city residents wouldn’t travel to the suburbs. Placer proved otherwise, allowing us to expand in an already thriving market at a 12.5% lower cost and a year faster than if we had opened our new facility in the city.”
Placer trade area and visit trends data streamlines Banner Health’s expansion, saving time and costs.
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