How the Customer Is Changing and What It Means for Stores
In this Discover webinar, Placer.ai’s CMO, Ethan Chernofsky, and Shoptalk & Groceryshop’s VP of Original Content & Strategy, Ben Miller, unpack exclusive findings from their latest consumer survey and location analytics to explore how the retail customer is evolving faster than ever. New expectations around value, convenience, experience, and purpose are reshaping how and where consumers shop and what they expect from physical stores.
Ethan Chernofsky is the CMO of Marketing at Placer.ai, the world’s most advanced location analytics platform. Prior to Placer.ai, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President at Headline Media. He is considered a key thought leader in the retail space and has featured in Forbes, Reuters, CNBC and Bloomberg.
Monica Ho
Chief Marketing Officer, Soci.ai
Monica Ho is CMO of SOCi, where she leads marketing and communications, positioning the company in the competitive social media and reputation management space. With nearly 20 years of experience across digital marketing, advertising, and analytics, she previously served as Global CMO at GroundTruth, helping scale the company into an award-winning global brand. Monica has been recognized by Business Insider as one of the Most Powerful Women in Mobile Advertising and named among the Top 100 B2B tech marketers by Hot Topics. She also serves on the board of AUSAM and advises several digital marketing and tech startups.
Physical retail’s renaissance has been marked by the entry of leading Digitally Native Brands into the world of brick-and-mortar stores. What is the unique perspective these players bring to the market? What does their move into physical mean for the wider retail space? How could these brands redefine the future of omnichannel retail? We will discuss all these topics and more to understand one of the more intriguing trends in retail.
Ethan Chernofsky
SVP Marketing, Placer.ai
Brent Paulsen
VP, Head of Retail, True Classic
Transformative Leadership Mind Leaps
In the midst of discussions surrounding AI's transformative impact across industries, the focus often gravitates towards its potential for enhancing productivity. Yet, amidst this excitement, a crucial aspect remains overlooked: the evolution of leadership. How will leadership need to adapt to effectively navigate these transformations? This session delves into precisely that question. Join Steve Dennis and Stephanie Atiase as they explore the Seven Leadership Mind Leaps essential for steering clear of the timid transformation trap, as outlined in Dennis' insightful book, "Leaders Leap."
With today’s shoppers more discerning than ever before, retailers and brands must find creative ways to drive visits to brick-and-mortar locations. This is especially true for brands catering to higher-income households. How can retail regain and maintain its position as an experience provider? What are brands doing to set themselves apart from the competition to provide end-to-end service for visitors? Join us to dive deeper into these and other factors behind creating experiential retail of the future.
Elizabeth Lafontaine
Director of Research, Placer.ai
Rebekah Kondrat
Managing Partner, Rekon Retail
Manuel Neto
Vice President of Global Analytics, Capri Holdings
.png)
.svg)
.png)
.png)
.png)
.png)
.png)