October 29, 2024

1pm ET / 10am PT
Virtual

Discover:
Consumer Behavior

Exploring the Future of Innovation Through Location Analytics
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Placer Discover Brings Together Key Stakeholders

Placer Discover Brings Together Industry Leaders

Retail volatility since the pandemic has transformed consumer behavior, driven by economic uncertainty and inflation. Today’s shoppers are increasingly value-focused, prompting brands to adjust their strategies to meet these demands. Understanding these shifts is key for developing effective retail strategies.

Tuesday, June 25, 2024

1:00pm ET
Virtual event

Agenda

Lessons from the 2024 Consumer
Retail volatility has been a near constant since the onset of the pandemic and this drove equivalent levels of change into consumer behavior. Yet, as we move further away we find ongoing changes related to economic uncertainty, inflation and shifts in the retail landscape. In this session we'll dive into the factors driving consumer behavior changes to understand how the retail consumer is evolving and what this could mean for retail strategy moving forward.
Ethan Chernofsky (Moderator)
SVP, Marketing, Placer.ai
Sucharita Kodali
VP, Principal Analyst, Forrester
Simeon Siegel
Managing Director and Senior Retail and eCommerce Analyst, BMO Capital Markets
The Value-Driven Shopper: Retail’s New Power Player
Today's consumers are driving change in retail by prioritizing value. We’ll discuss the critical factors behind their value-seeking behaviors and discuss how brands and retailers are adapting their strategies to meet the demands of value-oriented shoppers.
Stephanie Sansom (Moderator)
SVP, Client Development, Acosta Group
Kathy Risch
SVP, Shopper Insights & Thought Leadership, Acosta Group
Denise Wellander
SVP, Value/Drug, Acosta Group
Allan Setter
EVP, Grocery, Acosta Group
Molly DeJonghe
VP, Costco NE, Acosta Group
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