Placer Discover | Consumer Behavior

Placer Discover Brings Together Industry Leaders

Retail volatility since the pandemic has transformed consumer behavior, driven by economic uncertainty and inflation. Today’s shoppers are increasingly value-focused, prompting brands to adjust their strategies to meet these demands. Understanding these shifts is key for developing effective retail strategies.

Agenda

Lessons from the 2024 Consumer

Retail volatility has been a near constant since the onset of the pandemic and this drove equivalent levels of change into consumer behavior. Yet, as we move further away we find ongoing changes related to economic uncertainty, inflation and shifts in the retail landscape. In this session we'll dive into the factors driving consumer behavior changes to understand how the retail consumer is evolving and what this could mean for retail strategy moving forward.

Ethan Chernofsky (Moderator)

SVP, Marketing, Placer.ai

Sucharita Kodali

VP, Principal Analyst, Forrester

Simeon Siegel

Managing Director and Senior Retail and eCommerce Analyst, BMO Capital Markets

The Value-Driven Shopper: Retail’s New Power Player

Today's consumers are driving change in retail by prioritizing value. We’ll discuss the critical factors behind their value-seeking behaviors and discuss how brands and retailers are adapting their strategies to meet the demands of value-oriented shoppers.