Discover - City and Suburb of the Future

Placer Discover Brings Together Key Stakeholders

Placer Discover Brings Together Industry Leaders

Explore how shifting consumer trends are reshaping cities and suburbs in this Placer Discover session. From evolving urban hubs to rising suburban retail opportunities, industry leaders will break down what these changes mean for retail, tourism, and entertainment-and where the next big opportunities lie.

Agenda

Retail’s New Suburban Opportunity? Breaking Down Retail Opportunities in the City and the Suburbs

As retail continues to evolve, the question of where growth is happening - urban cores or suburban communities - has never been more important. Explore the shifting dynamics between city and suburban retail, uncovering the data-driven trends that are reshaping the landscape. Join Placer.ai and Cushman & Wakefield as we analyze foot traffic patterns, consumer behavior shifts, and market performance across both environments. This session will offer fresh insights into how retailers, landlords, and developers can capitalize on emerging opportunities - whether in bustling downtowns or fast-growing suburban hubs.

Ethan Chernofsky (Moderator)

SVP Marketing, Placer.ai

James Bohnaker

Senior Economist Global Think Tank, Cushman & Wakefield

Barrie Scardina

President of Americas Retail Services, Cushman & Wakefield

The New Urban Objective: How Cities are Evolving and What it Means for Retail, Tourism and Entertainment

Cities are undergoing a transformation - shaped by changing work patterns, population shifts, and evolving consumer expectations. We'll explore how these changes are redefining the role of urban centers and what it means for key industries like retail, tourism, and entertainment. Perfect for anyone navigating the intersection of retail, placemaking, and city planning.