Retail Site Selection Software

Retail Site Selection Software That Shows You Where to Open Next

Compare candidate sites, trade areas, customers and competitors with real foot traffic data before you commit capital.

  • Rank candidate sites side by side on real visits and trade-area fit
  • See which nearby stores already draw your target customers
  • Give your real estate committee a data-backed site recommendation

Loved and trusted by 4,000+ customers, from Fortune 100 companies to local governments and nonprofits

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Site Selection Analysis, From Shortlist to Decision

Bring a shortlist and leave with a ranked recommendation backed by how people actually move around each site.

Compare sites in one view

Put three or thirty candidate locations side by side and compare visits, dwell time and trade-area reach.
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Profile the customers around each site

See the income, household makeup and lifestyle segments of people who already shop near each candidate site.
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Size up the competition

See which competitors and co-tenants draw traffic near a site, and how much of their audience overlaps with yours.
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Compare sites with AI

Ask questions in plain language and get site comparisons and summaries without building a report.
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Site Selection Results from Placer.ai Customers
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“Placer is a secret weapon for making strategic decisions that pay off.”

John Bullock
Marketing Analyst, Dufresne Spencer Group
+57%
visits vs. a nearby peer store (Ashley HomeStore, Dufresne Spencer Group)
+48%
higher average ticket at the new store (Ashley HomeStore, Dufresne Spencer Group)
12 mo.
saved on site selection, plus 12.5% lower costs (Banner Health)

How Site Selection Works in Placer.ai

Here’s how teams use Placer.ai to make confident location decisions.

1

Add your shortlist

Search any US commercial address or property, or upload your list of candidate sites.

2

Compare foot traffic and fit

Review visits, audience, co-tenancy, competition, and more across every candidate site.

3

Make the call

Export a committee-ready summary for each recommendation.

Privacy and Integrations

Privacy-first by design

All visitation data is aggregated and stripped of personal identifiers. No personal information is shown or sold.

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Works with your stack

Use Placer.ai in the platform, through our API, or as data feeds delivered to your own environment.

Placer.ai analytics platform
Placer API
Data feeds via Snowflake
Data feeds via AWS
Data Marketplace
iOS & Android app

Site Selection Software FAQs

How much does Placer.ai cost?
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Placer.ai offers customized subscription packages built around your team's needs. Want to explore first? Request a demo for a personalized quote.

What is site selection analytics?
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Site selection analytics uses foot traffic, trade area, demographic and competitive data to compare potential locations and pick the one most likely to perform.

Can I evaluate sites that aren't open yet?
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Yes. You can analyze any US commercial address, including vacant boxes and pad sites, using visits to the surrounding properties.

How is site selection data different from demographic data?
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Demographics tell you who lives nearby. Visitation data tells you who actually shows up, where they come from and where else they shop.

Who uses Placer.ai for site selection?
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Retailers, restaurants, franchise operators, CRE brokers, landlords and developers all use the platform to evaluate sites.