AGS: Behaviors & Attitudes

Applied Geographic Solutions, Inc. https://appliedgeographic.com/
Demographics Data / Consumer Segmentation | Trade Area Add-On

About AGS: Behaviors & Attitudes

The Behavior & Attitudes database is a collection of modeled variables that focus on the key attitudes and behavioral characteristics that drive consumer behavior and lifestyles in general. These have been classified into some key behavioral groupings, and each has been given a label which describes the behavior.

The data consists of approximately 425 variables which have been classified into some key behavioral groupings, and each has been given a label which describes the behavior such as ‘Cowboy Style’, ‘Junk Food Averse’, ‘Barflies and Clubbers’, ‘Gearheads’ and ‘Nose to the Grindstone’.

About AGS:

Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge analytics tools.

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