Location Intelligence Platform

Location Intelligence Software for Any Retail Market or Location

See who visits, where they come from, where else they shop and how markets compare, all in one location analytics platform.

  • Map the True Trade Area of any store, mall or district
  • Understand visitors by income, lifestyle segment and home location
  • Benchmark markets against each other in minutes

Loved and trusted by 4,000+ customers, from Fortune 100 companies to local governments and nonprofits

See All
arrow-right

Location Intelligence Data Your Whole Team Can Use

Look up any store, center or market and see who really goes there, not just who lives nearby.

True Trade Area

See where visitors actually come from, based on real trips rather than drive-time rings.
Request Demo

Audience Analysis

Break down any location's audience by demographics, psychographics, behaviors, and visit frequency.
Request Demo

Cross-shopping and Journey

See which other brands and centers your visitors go to, and where they stop before and after visiting you.
Request Demo

Market Comparisons

Rank metros, submarkets and corridors against each other on traffic and audience fit.
Request Demo
Location Intelligence Results from Placer.ai Customers
Read the case study
right arrow
$1.3B
retail real estate portfolio monitored with a Placer-based risk index (Webster Bank)
38 locations'
ad strategy tuned with trade area and audience insights (Nationwide retailer)
2x
patient volume after relocating a clinic (National urgent care operator)

How Our Location Intelligence Platform Works

From the first search to the final recommendation, Placer.ai gives you the tools to explore, visualize and analyze any location.

1

Explore any location

Search a single store, shopping center, district or entire market anywhere in the US, and see how it performs.

2

Visualize who visits

Map True Trade Areas, visitor origins and cross-shopping patterns, so you can see where customers come from and where else they go.

3

Analyze and compare

Benchmark locations, chains and markets against each other on visits, audience and loyalty to see what’s driving performance.

4

Share findings with your team

Export reports, dashboards and charts, and send them to stakeholders, so everyone is empowered to turn insights into decisions.

Privacy and Integrations

Privacy-first by design

All visitation data is aggregated and stripped of personal identifiers. No personal information is shown or sold.

Visit the Trust Center

Works with your stack

Use Placer.ai in the platform, through our API, or as data feeds delivered to your own environment.

Placer.ai analytics platform
Placer API
Data feeds via Snowflake
Data feeds via AWS
Data Marketplace
iOS & Android app

Location Intelligence Platform FAQs

How much does Placer.ai cost?
Where does Placer.ai's location data come from?
What locations are covered?
How current is the data?
Can my team use it without a data analyst?