Placer.ai Research White Papers

Advantages of New Players in the Retail Media Space

Our latest white paper explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks.

Read the report to find out:

  • Key advantages Costco and Wawa bring to the retail media table.
  • The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.
  • How Wawa's expansion strategy can be harnessed by partners to reach more diverse audiences.
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