2022 Migration Patterns: The Ripple Effect

The United States boasts a remarkable diversity of climate, culture, food, manufacturing, and commerce – much of it regionally rooted. But what happens when newcomers move in, or when populations move out? And how do domestic migration patterns impact the local retail landscape?

This white paper focuses on the ripple effect of recent migration trends. We used foot traffic data to show how a small influx of residents can influence a city’s office occupancy rates, create commercial opportunities, and impact how retailers serve their communities.