The Square

The Square is a centralized hub where we can bring our free tools and content to the wider location analytics community.

Every week, we compile the most interesting data from The Square to give you insights into top sector and retailer performances.

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Here are last week's top insights:

1. While Planet Fitness still dominates the nationwide fitness sector with 34% of market share, Workout Anytime’s 24 hour strategy seems to be serving the brand quite well in the recovery. 

2. Shopping centers nationwide are still struggling, with traffic 25% down from last year in mid-October. We dove into eleven outlet malls across the country to further analyze the sector’s recovery potential. 

3. Chipotle also hasn’t had the easiest time bouncing back. With visits still over 30% down the third week of October, we analyzed the chain’s recovery potential in last week’s Placer Bytes. 


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