The Square

The Square is a centralized hub where we can bring our free tools and content to the wider location analytics community.

Our tools are built with a privacy-first architecture to analyze aggregated data stripped of personal identifiers. Learn more about Placer’s privacy technology and policies in our Trust Center.

Brand Tracker

Brand Tracker allows you to compare year-over-year foot traffic changes for hundreds of brands across industries. Whether on a state or national level, use Brand Tracker to quickly discover new foot traffic trends while taking into account COVID-19 statistics. 

How to Use Brand Tracker
To view foot traffic trends, select the desired brand, and then filter by relevant geographical location and timeframe. Add COVID-19 statistics by switching on the “COVID-19” button on the righthand corner.

The data presented shows year-over-year changes in daily visits. For example, the number of visits on Monday of week 17 in 2021 is compared to the number of visits on Monday of week 17 in 2020. Special occasions, like holidays, are compared to their dates in the previous year, regardless of the weekday they fell on.

Learn More

  • To receive a free daily update to your inbox of up to 5 brands – subscribe here.
  • All data presented in the Brand Tracker is available on the platform. Try it for free today.
  • To use the Brand Tracker data or any additional data for press or research purposes, please contact

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