Foot Traffic Data for Finance Professionals
Mobile location data for active discretionary and systematic investors. Break down visitation over time, trade area, brand, demographics and more.
Loved and Trusted By
More Customers
A Complete Suite of Footfall Insights for Maximizing Investment Returns
01
Visitation for in Your Models
Visitation for in Your Models
Learn More Dive into foot traffic growth, visits trends and rankings
02
Benchmark Retailers, Regions & Sectors
Benchmark Retailers, Regions & Sectors
Learn More Rank and compare retail brand performance within consumer categories and against chains
03
Optimize Your Investment Thesis
Optimize Your Investment Thesis
Learn More Analyze customer behavior trends to better predict how changes in retailer impact others
04
Portfolio Foot Traffic Monitoring
Portfolio Foot Traffic Monitoring
Learn More Follow daily feeds of customer visitation estimates and leading KPIs on public and private companies
Make Informed Investment Decisions With Location Data
How do you find the next alpha investment, first? More data and relevant indicators play a big role. Learn how to identify opportunities, validate theses and monitor KPIs with Placer.ai.
What Our Clients Are Saying
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Fundamental Research: Dive Into Specific Properties
Identify
- Measure trends and top line metrics for consumer-facing companies
- Improve and validate conviction in a new position
- Enable and enhance risk mitigation strategies
Analyze
- Factor visitation data into REIT and retail equity valuation models
- Cross-validate multiple other data sources
- Understand the drivers of offline success
Monitor
- Monitor KPIs and company fundamentals
- Benchmark retail performance
- Accelerate “time to knowledge” with near real-time data
How We Analyze Foot Traffic Data With Placer.ai
Early data from Black Friday 2021 reveals that the day continues to drive traffic surges without hitting the peaks set in years past.
- November 30, 2021
How did Turkey Wednesday – the day before Thanksgiving – play out in 2021, and which other sectors benefited?
- November 29, 2021
Below are key insights from Placer Discover 2021, covering everything from CRE trends, effective data usage, and the future of retail.
- November 24, 2021
We dove into nationwide, regional, and brand-level grocery visit data to understand what changed and what returned to pre-pandemic patterns.
- November 22, 2021
