About the Census Data
U.S. Census data is based on the American Community Survey (ACS), and provides a range of population, demographic, housing, workforce, and other data on the resident population of the United States. U.S. Census data is Placer.ai’s default dataset used for population estimates and demographic information. It is found across Placer.ai’s trade area and audience data modules.
About The U.S. Census Bureau
The Census Bureau serves as the nation’s leading provider of quality data about its people and economy. The Bureau is part of the U.S. Department of Commerce and is overseen by the Economics and Statistics Administration (ESA). U.S. Census data is derived from block groups and published by the American Community Survey (ACS), a demographics survey program conducted by the U.S. Census Bureau.
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