About AGS: Retail Potential / Gap
The Retail Gap database measures the difference between consumer expenditures on retail (Retail Potential) and brick and mortar Retail Sales. A positive number, or Leakage,” indicates that local consumers are spending their retail dollars out of the area where they live, and a negative number, or “Surplus,” indicates that the area is drawing in (and selling to) consumers that are not local. The retail gap data is available at five, four and three-digit NAICS categories.
Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge analytics tools.
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