The Consumer Spending data sets consist of both the Consumer Expenditure and Retail Potential databases. The consumer expenditures cover most major household expenditures for both current and projected year, and for retail oriented expenditures, aggregated to retail store types.
The Retail Gap database measures the difference between consumer expenditures on retail (Retail Potential) and brick and mortar Retail Sales. A positive number, or Leakage,” indicates that local consumers are spending their retail dollars out of the area where they live, and a negative number, or “Surplus,” indicates that the area is drawing in (and selling to) consumers that are not local. The retail gap data is available at five, four and three-digit NAICS categories.
The Consumer Spending data is highly useful for demand estimation and market share analysis.
Applied Geographic Solutions has been powering smarter market decisions for over two decades, always with a focus on providing and supporting the most accurate small area data available, covering the broadest range of topics, and delivered with the maximum flexibility and cutting-edge analytics tools.