Pier 1 is set to shutter nearly half of its offline footprint in 2020. While this isn’t great news for the brand, it could be good news for surrounding stores that have the potential to gain significant foot traffic from these closures.
Tag: Cross Shopping
Cross shopping can be one of the best indications of brand affinity and can reveal critical factors of the customer journey. We dug in to same-day cross shopping numbers to analyze the impact of retail giants and uncover true consumer shopping patterns.