The St. Patrick’s Day Effect
St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion?
Darden Brands: Location Analytics and Consumer Behavior
Last year saw economic headwinds in the dining industry, but Darden-owned chains like Olive Garden, LongHorn Steakhouse, and Cheddar’s Scratch Kitchen saw strong foot traffic patterns. We examine the location analytics to see how consumer behavior shifts are impacting the dining space.
Nike and lululemon: a Strong 2023, Sprinting into 2024
With athleisure and sportswear becoming bonafide wardrobe staples, more consumers than ever are investing in high-end items. Two players—Nike and Lululemon—are at the forefront of this trend. We examine the demographics of the two chains' consumer bases to see what is driving visits.
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.
Specialty Discount Chains Rock Retail Therapy
In 2023 and early 2024, Five Below, Ollie’s Bargain Outlet, and pOpshelf grew their audiences by offering price-conscious shoppers affordable outlets for retail therapy. But these chains also found success by appealing to different audiences throughout the year.
Ulta Beauty Continues To Shine
The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.
First Watch Sails Into 2024
First Watch has been making waves in the casual dining space. The chain went public in 2021 and continues to drive consistent revenue and foot traffic – despite a stormy economic climate. We dove into the data to take a closer look at the consumer behavior behind First Watch’s success.
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
A strong Q1 2023 and unusually cold weather were likely partially to blame for DICK’s and Hibbett’s sluggish early 2024. But by the end of January, YoY visit gaps had narrowed for both brands. Who is likely to visit these brands in 2024? We looked at the retailers’ trade areas to find out.
Checking in With Discount & Dollar Stores
Discount & Dollar stores thrived in 2022 and 2023, as inflation drove many shoppers to trade down and seek out cheaper retail alternatives. How is the category faring into the new year? We dove into the data to find out.
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Barbenheimer may have been the word out of everyone's mouth over the summer, but other films helped boost sales and visits to theater chains. We look at the location intelligence for the three major theaters – AMC, Regal Cinemas, and Cinemark – to find out.